VC/DM Matrix Analysis


Message sender: Disney, Pixar

Audience: Children, adults, all ages

Concept: In a sea full of sea creature, they are looking for a specific fish.

Form: Using the basic blue fish figure repetition, it signifies that there are many fish in the ocean. Although on the poster all the fish are the same it manages to get the point across that no matter what kind of creature or fish comes along, they will appear the same or irrelevant because the plot is to find that one specific fish.